Sample Diagnostic report
What you receive from the $1,500 Diagnostic, shown on a fictional company.
Fictional example. Acme Comply, its competitors and every number on this page are invented to show the format. These are not client results.
1. Summary
Acme Comply sells SOC 2 and ISO 27001 compliance automation to startups. We tested 50 buyer questions, each 3 times on 3 AI tools: 450 answers, collected over 3 days.
| Recommendation rate | 9% (38 of 405 answers to buying questions) |
|---|---|
| Mention rate | 14% (named at all, including passing mentions) |
| Source presence | 22% (in a cited source, even when not in the answer) |
| Leading competitor | Competitor A, recommended in 61% |
| Accuracy problems found | 3 |
The 5 questions that include Acme's name (45 answers) are scored separately and are not in the recommendation rate.
2. By AI tool
| Tool | Recommendation rate | Answers |
|---|---|---|
| ChatGPT | 7% | 10 of 135 |
| Perplexity | 13% | 18 of 135 |
| Google AI Overviews / AI Mode | 7% | 10 of 135 |
3. You vs 5 competitors
| Company | Recommendation rate |
|---|---|
| Competitor A | 61% |
| Competitor B | 47% |
| Competitor C | 33% |
| Competitor D | 20% |
| Acme Comply | 9% |
| Competitor E | 6% |
4. Missed questions
The full report lists the 20 most valuable questions where competitors are recommended and Acme is not. The first 5:
| Buyer question | Recommended instead | Acme |
|---|---|---|
| Best SOC 2 compliance software for a 50-person startup? | A, B, C | 0 of 9 |
| Vanta alternatives for a company that already uses Jira and Okta? | A, B, D | 0 of 9 |
| Which compliance platform handles SOC 2 and ISO 27001 together with the least manual evidence work? | A, C | 1 of 9 |
| Best compliance automation tool for a company preparing its first HIPAA audit? | B, C, E | 0 of 9 |
| Cheapest SOC 2 automation that includes the auditor? | B, D | 0 of 9 |
5. What AI gets wrong
- ChatGPT says Acme does not support ISO 27001 (6 of 27 answers to ISO 27001 questions). It does. The claim traces to a 2024 review.
- Perplexity quotes a 2024 starting price that no longer exists (4 answers).
- Two tools call Acme a “security training” company (5 answers).
6. Where competitors win
The sources the AI cites in answers that recommend a competitor, and whether Acme appears in them:
| Source type | Cited in | Acme listed? |
|---|---|---|
| Three 2026 “best SOC 2 software” roundups | 112 answers | No |
| G2 category page | 64 answers | Yes, outdated profile |
| Competitor A's comparison pages | 49 answers | Only as a weaker option |
| A 2025 Reddit thread comparing tools | 31 answers | No |
7. Website check (20 pages)
- The trust centre is blocked to crawlers in robots.txt.
- No alternatives or comparison page exists.
- Pricing loads by JavaScript only.
- One page covers all frameworks; competitors have one page each.
8. 10 fixes, ranked
| # | Fix | Evidence | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Open the trust centre to AI crawlers | robots.txt blocks /trust, so no tool can read the security details buyers ask about | Web team | 1 hour | High |
| 2 | Publish an alternatives page | Asked for alternatives to the market leader, every tool named Competitors A and B, citing their comparison pages; Acme has none | Marketing, with us | 3 days | High |
| 3 | Correct the ISO 27001 claim | ChatGPT says Acme does not support ISO 27001 in 6 of 27 answers, repeating a 2024 review | Marketing | 1 week | High |
| 4 | Get listed in the 3 roundups cited most | These three articles appear in 112 of the answers that recommend a competitor | Marketing, with us | 4 to 8 weeks | High |
| 5 | Put pricing in the page HTML | Plans load by JavaScript only, so AI tools describe Acme as "pricing on request" | Web team | 1 day | Medium |
| 6 | Add framework pages for SOC 2, ISO 27001 and HIPAA | Framework questions are 40% of the set; competitors win them with one page per framework | Marketing, with us | 2 weeks | Medium |
| 7 | Update the G2 profile | Category, integrations and screenshots date from 2024; G2 is cited in 64 answers | Marketing | 1 day | Medium |
| 8 | Answer the Reddit thread AI keeps citing | A 2025 thread comparing compliance tools is cited in 31 answers and never mentions Acme | Founder | 1 hour | Low |
| 9 | Add integration pages for Jira, Okta and AWS | Integration-led questions name competitors with dedicated integration pages | Marketing | 1 week | Low |
| 10 | Make the homepage say what Acme is in one sentence | Two tools describe Acme as a "security training" company | Marketing | 1 hour | Low |
Each cause is the most likely explanation from the evidence, not a certainty. AI answers vary, which is why Growth remeasures the same questions every month.
9. 30/60/90-day plan
- Days 1 to 30: fixes 1, 3, 5, 7 and 10 (quick, mostly on your own site and listings).
- Days 31 to 60: fixes 2 and 6, and pitches to the three roundups (fix 4).
- Days 61 to 90: fixes 8 and 9, then remeasure the same 50 questions to see what moved.
10. Evidence workbook
Every one of the 450 answers is saved with the date, tool, question, who was recommended and the sources cited. Three sample rows:
| Date | Tool | Question | Recommended | Acme |
|---|---|---|---|---|
| Day 1 | ChatGPT | Best SOC 2 compliance software for a 50-person startup? | A, B, C | Not named |
| Day 1 | Perplexity | Best SOC 2 compliance software for a 50-person startup? | A, C, D | Source only |
| Day 2 | Compliance automation with an auditor included? | B, Acme | Recommended |
What you get
A 15 to 25 page report, the evidence workbook, the ranked fix list as a spreadsheet, and a 60-minute call to walk through it. Delivered within 10 business days, or a full refund.