GEO guides for B2B teams

Short, sourced guides on how AI tools choose which companies to name, and what B2B teams can do about it. Every claim links to its source.

What is generative engine optimization (GEO)?

A plain definition of GEO, what the research actually shows about how AI tools choose what to cite, and what it means for a B2B company.

Where generative engine optimization and SEO overlap, where they differ, and how to split effort between them, with the evidence for each point.

The steps that the evidence supports for appearing in ChatGPT, Perplexity and Google AI answers, and the ones that don't work, for B2B companies.

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