How to get your company mentioned in ChatGPT

Short answer: let AI search crawlers in, get indexed in Bing and Google, publish specific pages that answer buyer questions, and earn accurate mentions on the third-party pages AI cites for your category. Then measure how often you are named across many runs. Nobody can guarantee a mention, and there is no file or tag that forces one.

Step 1: make sure AI tools can read your site

• Allow the search crawlers in robots.txt: OAI-SearchBot (ChatGPT search), PerplexityBot, Claude-SearchBot, Googlebot and Bingbot. OpenAI states that sites blocking OAI-SearchBot are not shown in ChatGPT search answers. Training crawlers (such as GPTBot) are a separate choice.
• Serve content as HTML. AI crawlers generally don't run JavaScript. If your pricing or product facts only appear after scripts load, assume they are invisible.
• Don't hide key facts inside tabs, accordions or images. Put them in plain text on the page.

Step 2: get indexed where AI tools search

• Verify your site in Google Search Console and Bing Webmaster Tools, and submit your sitemap to both. ChatGPT, Copilot and others draw on web search indexes.
• Use IndexNow to notify Bing and other participating engines when pages change.
• Watch Bing's AI Performance report, which shows when Copilot cites your pages and for which queries.

Step 3: publish pages an AI can quote

The original GEO research found that adding statistics, quotations and citations of credible sources made pages more visible in AI answers, while keyword stuffing did not help. For a B2B company the pages that matter most are:

• Comparison pages ("you vs competitor", "alternatives to X") with honest, specific differences.
• Pricing with real numbers or clear ranges. Vague pricing is often reported as "contact sales" or guessed wrongly.
• Integration and use-case pages that name the tools and industries buyers ask about.
• One clear definition sentence of what your company is and who it is for, repeated consistently across your site and profiles.

Step 4: earn the sources AI already trusts

This is the step most companies skip, and it often decides the answer. Research on AI search shows it cites earned media (independent reviews, articles and directories) far more than Google does, and "best X" list articles are among the most cited page types for vendor questions.

• Find which pages each AI cites for your buyers' questions, then get listed accurately on them or correct outdated facts.
• Keep review profiles (G2, Capterra, Clutch or your category's equivalent) complete and current, with genuine reviews.
• Publish original data that others will cite: a small study from your own product data or customer survey can earn coverage for years.
• Post useful, signed analysis on LinkedIn. It is among the most cited domains in AI answers for B2B questions.

Step 5: measure properly

Pick 20 to 60 questions your buyers really ask. Run each several times on each tool, record who is named, whether the facts are right and which sources are cited, and repeat the same set every month. Report a mention rate (named in 9 of 45 answers, say), not a "rank".

What doesn't work (or isn't proven)

• llms.txt as a fix. Server-log analyses in 2026 found most llms.txt files receive no AI requests at all, and Google does not use them.
• Schema markup as a lever. Useful hygiene, but a 2026 Ahrefs study found no meaningful change in AI citations after pages added it, and Google says no special markup is needed.
• Fake or paid-for mentions. Planted reviews and undisclosed posts break platform rules and Google's spam policies, and tend to be filtered.
• Guarantees. Answers vary between runs and nobody outside these companies controls them.

Want to see where you stand first? Our instant check gives an automated first look, and the free AI check below is done by hand. Background reading: what GEO is and GEO vs SEO.